Tuesday, May 06, 2008

Increasing Google Adwords CTR

As you are aware, Google Adwords is one of the most popular PPC avenues because of several features.
  • Low signup cost (only $5)
  • Instant activation of your account
  • Instant activation of your ad campaign
  • Provision to set daily spending limits As the Click-Through-Rate (CTR) goes up, your ad position improves and Cost-Per-Click (CPC) goes down.
This really puts Google Adwords in a different league.

Here are some simple tips to improve your CTR:
  1. Specific matching along with broad matching Generally when you want to advertise for, say, online dating, you put online dating in the keywords list. I suggest that you all of these in the keywords list - * [online dating] * "online dating" * online dating This way, when a searcher types just online dating, the click is credited to the 1st keyword. If the searcher types a keyphrase including online dating in that order but as part of a bigger term like free online dating, it is credited to the 2nd keyword. And if both online and dating are present but not together and in that order, like online singles dating, it is credited to the 3rd keyword. This improves the CTR for certain specific keywords and helps to lower your CPC and also improves your ad position.
  2. Use a variable title Did you know that your clickthrough rate (CTR) goes up when the searcher sees his keywords (that he searched for) in your ad? This is because Google shows these words in bold. But you don't know what term this searcher has used. So how can you put the term in the title?

    Try this. Put this string in the title field on the Adwords screen -

    {KeyWord: Default Title} where you replace "Default Title" with a suitable text.

    Now Google will show the search term as the ad title if the searched term fits within the 25 character limit and your default title if the search term won't fit.

    Example - say you use {KeyWord: Online Dating} as the title and dating as the keyword.

    If someone searches for dating help, the shown title will be Dating Help. However if one searches for free online dating resources, Google will show Online Dating because the search term won't fit in the title space (25 characters). Did you notice the capitalization? If you use Keyword, then only the first word would be capitalized. If you use keyword, all the letters will be in small case.

    This tip alone can boost your CTR by 157% or more.
  3. Variable destination URL Did you know that Google now allows variable destination URLs? Why do you need that? Variable destination URL can help you identify the terms that the searchers are using and you can alter your page content to suit those terms for a much better conversion.

    Let's see the syntax to get the search term in the destination URL

    http://onlinebiznis.blogspot.com/search/label/{keyword}

    Here we are sending the searcher to a PHP program (you can use a Perl program also), which then stores the terms in a database for easy analysis. You can plan for yourself how you want to put this information to your advantage.

Frankly this tip does not increase your clickthrough rate directly but once you know what the searches were searching for, when they arrived at your site, you can change your message for a much better response.

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Getting Most Out of Google Adsense

Every single website and its owner have the opportunity to make some great money by displaying Google Adsense ads on it. Although many webmasters are making a nice income with these ads, many aren't. Every single website and its owner have the opportunity to make some great money by displaying Google Adsense ads on it. Although many webmasters are making a nice income with these ads, many aren't.

Many people say that all you have to do is put up a website and you'll be making over $100 a day with Google Adsense. It does sound simple and it is, but you will need to optimize your site so that you do generate more and more clicks on the ads that are sitting on your site.

The first thing that you need to do is to Place the Google Adsense ads in the right spot of the page. This will determine how much money you will make each day. It is very important that you place the ad at the top of the page (above the fold) on your website in order to get the most clicks. What this really means is that you will want to place the Adsense code that Google gives you high enough on the page so that your visitors do not have to scroll down to see the Google ads. If you choose to have the ads right at the top above everything else then do that. By placing the Google Adsense ads at the top of your website above the fold, there is a greater chance that people will click on the ad, which will help your site generate a higher click through rate also known as CTR.

The reason for this is because the majority of your visitors will not scroll down the page and look at it. A lot of the time, people look over the top part of the page without worrying about scrolling down. The way you blend the ads with the rest of your page can determine if the ad is visually appealing or not. It is very crucial to make the Google Adsense ads look like your site and not another ad. You can do this by making the font and color of the ad's text similar to the rest of the page. I also recommend that you blend the background of the ad with the background of your page. It should basically have the same color. Google gives you the option to go into your account and customize your ads in different fonts and colors. This will help you blend the ads to your site. Make sure that you don't use the banner ads on your site because this will
decrease your click through rate.

People who visit your website usually try to avoid any banner and picture ads that they see. If you want to increase your click through rate, you will want to add text ads. Google gives you that option so use it.

Here are some other small tips to increase your Adsense income:

  1. Google has confirmed that using the 336x280 rectangle ad block size does have the highest click through rate. Using this ad size will increase your click through rate and the income that you generate.
  2. Using a blue underline for the links can also improve your click through
    rate. This allows the ads to actually stand out and look clickable.

If you follow the advice given above, you can improve your CTR and make more
money with Google Adsense.

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Tuesday, May 15, 2007

Analyzing Your Website Traffic

There is often a great misconception about what is commonly known as "hits" and what is really effective, quality traffic to your site. Hits simply means the number of information requests received by the server. If you think about the fact that a hit can simply equate to the number of graphics per page, you will get an idea of how overblown the concept of hits can be. For example, if your homepage has 15 graphics on it, the server records this as 15 hits, when in reality we are talking about a single visitor checking out a single page on your site. As you can see, hits are not useful in analyzing your website traffic.

The more visitors that come to your website, the more accurate your interpretation will become. The greater the traffic is to your website, the more precise your analysis will be of overall trends in visitor behavior. The smaller the number of visitors, the more a few anomalous visitors can distort the analysis.

The aim is to use the web traffic statistics to figure out how well or how poorly your site is working for your visitors. One way to determine this is to find out how long on average your visitors spend on your site. If the time spent is relatively brief, it usually indicates an underlying problem. Then the challenge is to figure out what that problem is.

It could be that your keywords are directing the wrong type of visitors to your website, or that your graphics are confusing or intimidating, causing the visitor to exit rapidly. Use the knowledge of how much time visitors are spending on your site to pinpoint specific problems, and after you fix those problems, continue to use time spent as a gauge of how effective your fix has been.

Additionally, web traffic stats can help you determine effective and ineffective areas of your website. If you have a page that you believe is important, but visitors are exiting it rapidly, that page needs attention. You could, for example, consider improving the link to this page by making the link more noticeable and enticing, or you could improve the look of the page or the ease that your visitors can access the necessary information on that page.

If, on the other hand, you notice that visitors are spending a lot of time on pages that you think are less important, you might consider moving some of your sales copy and marketing focus to that particular page.

As you can see, these statistics will reveal vital information about the effectiveness of individual pages, and visitor habits and motivation. This is essential information to any successful Internet marketing campaign.

Your website undoubtedly has exit pages, such as a final order or contact form. This is a page you can expect your visitor to exit rapidly. However, not every visitor to your site is going to find exactly what he or she is looking for, so statistics may show you a number of different exit pages. This is normal unless you notice an exit trend on a particular page that is not intended as an exit page. In the case that a significant percentage of visitors are exiting your website on a page not designed for that purpose, you must closely examine that particular page to discern what the problem is. Once you pinpoint potential weaknesses on that page, minor modifications in content or graphics may have a significant impact on the keeping visitors moving through your site instead of exiting at the wrong page.

After you have analyzed your visitor statistics, it's time to turn to your keywords and phrases. Notice if particular keywords are directing a specific type of visitor to your site. The more targeted the visitor - meaning that they find what they are looking for on your site, and even better, fill out your contact form or make a purchase - the more valuable that keyword is.

However, if you find a large number of visitors are being directed - or should I say misdirected - to your site by a particular keyword or phrase, that keyword demands adjustment. Keywords are vital to bringing quality visitors to your site who are ready to do business with you. Close analysis of the keywords your visitors are using to find your site will give you a vital understanding of your visitor's needs and motivations.

Finally, if you notice that users are finding your website by typing in your company name, break open the champagne! It means you have achieved a significant level of brand recognition, and this is a sure sign of burgeoning success.

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Saturday, August 19, 2006

Thousands Of Clicks To Your Website !

Do you want to advertise about your website?Wait and have a look here. Don't just start spending money on advertising because there is a very effective way to increase traffic on your website and the important thing is it's free. It will boost your bussiness like crazy. Just try it.

The only thing that you need is a little writing talent. If you think that you can write couple of articles a week, what are you waiting for.

Do you know what,there are thousands,ohh sorry,millions of e-zines and websites out there,trying to find new articles for their website. Try your talent and send your articles to different websites and e-zines. Most of them accept the articles without any problem.

It is really simple what they need is what you have. They need to pass on good,valuable information to their customers. So help them and inturn they will give you free advertising.

Ok here are few steps about what you have to do.....

1. Write an article on something that you like or some topic related to your website.

2. Include two or three lines of text giving information about you and your website at the end of the article. Also don't forget to give a link to your website.

3. Send the article to e-zines and your done.

Look it's so simple and you will have instant clicks to your website. And if the article is published and reprinted over and over again,there is nothing like it.

It's a very simple free marketing tool,just try it and see the results.

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Friday, July 21, 2006

Reciprocal Linking

Reciprocal linking is considered by many people the most effective way to increase traffic to your website. You often get hits from the web sites that you have exchanged your links with, and reciprocal linking also helps boost your search engine rankings.

What is a reciprocal link?

A reciprocal link is a link to a website that carries a similar link back to your own website.

A reciprocal link is a common thread between you and another website owner. You both likely share similar websites and content, and you are o'kay with the possibility of a viewer leaving your site to take a look at your linking partner's site.

What a reciprocal link is not...

A reciprocal link is not a cure all! Many times webmasters have a ton of links. The problem is that many of those links are broken or out of date. I will share a resource to help you find those broken links in a minute. But first you need to find sites to link to!

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