Increasing Google Adwords CTR

As you are aware, Google Adwords is one of the most popular PPC avenues because of several features.

• Low signup cost (only $5)
• Instant activation of your account
• Instant activation of your ad campaign
• Provision to set daily spending limits As the Click-Through-Rate (CTR) goes up, your ad position improves and Cost-Per-Click (CPC) goes down.

This really puts Google Adwords in a different league.

Here are some simple tips to improve your CTR:

1. Specific matching along with broad matching Generally when you want to advertise for, say, online dating, you put online dating in the keywords list. I suggest that you all of these in the keywords list - * [online dating] * "online dating" * online dating This way, when a searcher types just online dating, the click is credited to the 1st keyword. If the searcher types a keyphrase including online dating in that order but as part of a bigger term like free online dating, it is credited to the 2nd keyword. And if both online and dating are present but not together and in that order, like online singles dating, it is credited to the 3rd keyword. This improves the CTR for certain specific keywords and helps to lower your CPC and also improves your ad position.
   
2. Use a variable title Did you know that your clickthrough rate (CTR) goes up when the searcher sees his keywords (that he searched for) in your ad? This is because Google shows these words in bold. But you don't know what term this searcher has used. So how can you put the term in the title?
   
   Try this. Put this string in the title field on the Adwords screen -
   
   {KeyWord: Default Title} where you replace "Default Title" with a suitable text.
   
   Now Google will show the search term as the ad title if the searched term fits within the 25 character limit and your default title if the search term won't fit.
   
   Example - say you use {KeyWord: Online Dating} as the title and dating as the keyword.
   
   If someone searches for dating help, the shown title will be Dating Help. However if one searches for free online dating resources, Google will show Online Dating because the search term won't fit in the title space (25 characters). Did you notice the capitalization? If you use Keyword, then only the first word would be capitalized. If you use keyword, all the letters will be in small case.
   
   This tip alone can boost your CTR by 157% or more.
   
3. Variable destination URL Did you know that Google now allows variable destination URLs? Why do you need that? Variable destination URL can help you identify the terms that the searchers are using and you can alter your page content to suit those terms for a much better conversion.
   
   Let's see the syntax to get the search term in the destination URL
   
   http://onlinebiznis.blogspot.com/search/label/{keyword}
   
   Here we are sending the searcher to a PHP program (you can use a Perl program also), which then stores the terms in a database for easy analysis. You can plan for yourself how you want to put this information to your advantage.

Frankly this tip does not increase your clickthrough rate directly but once you know what the searches were searching for, when they arrived at your site, you can change your message for a much better response.

Getting Most Out of Google Adsense

Every single website and its owner have the opportunity to make some great money by displaying Google Adsense ads on it. Although many webmasters are making a nice income with these ads, many aren't. Every single website and its owner have the opportunity to make some great money by displaying Google Adsense ads on it. Although many webmasters are making a nice income with these ads, many aren't.

Many people say that all you have to do is put up a website and you'll be making over $100 a day with Google Adsense. It does sound simple and it is, but you will need to optimize your site so that you do generate more and more clicks on the ads that are sitting on your site.

The first thing that you need to do is to Place the Google Adsense ads in the right spot of the page. This will determine how much money you will make each day. It is very important that you place the ad at the top of the page (above the fold) on your website in order to get the most clicks. What this really means is that you will want to place the Adsense code that Google gives you high enough on the page so that your visitors do not have to scroll down to see the Google ads. If you choose to have the ads right at the top above everything else then do that. By placing the Google Adsense ads at the top of your website above the fold, there is a greater chance that people will click on the ad, which will help your site generate a higher click through rate also known as CTR.

The reason for this is because the majority of your visitors will not scroll down the page and look at it. A lot of the time, people look over the top part of the page without worrying about scrolling down. The way you blend the ads with the rest of your page can determine if the ad is visually appealing or not. It is very crucial to make the Google Adsense ads look like your site and not another ad. You can do this by making the font and color of the ad's text similar to the rest of the page. I also recommend that you blend the background of the ad with the background of your page. It should basically have the same color. Google gives you the option to go into your account and customize your ads in different fonts and colors. This will help you blend the ads to your site. Make sure that you don't use the banner ads on your site because this will
decrease your click through rate.

People who visit your website usually try to avoid any banner and picture ads that they see. If you want to increase your click through rate, you will want to add text ads. Google gives you that option so use it.

Here are some other small tips to increase your Adsense income:

1. Google has confirmed that using the 336x280 rectangle ad block size does have the highest click through rate. Using this ad size will increase your click through rate and the income that you generate.
2. Using a blue underline for the links can also improve your click through
   rate. This allows the ads to actually stand out and look clickable.

If you follow the advice given above, you can improve your CTR and make more
money with Google Adsense.